Design

BRANDING COMMUNICATION

Companies have their own voice.
Brands speak their own language.

Branding defines how the communication feels, while design develops a vocabulary to articulate messages in various media. My part is to develop a design language that expresses your corporate identity and the value of your business idea to your customers.

The size of my projects is variable and depends on your needs, requirements and expectations. What’s crucial is how precisely we define the focus and the horizon. Do you want to set a new course or shift into a higher gear? What goal should our collaboration achieve? Identity and transformation, sales and marketing, community and corporate culture?

Design can be functional and expressive when it translates information and emotion. For me, the tension in design lies between artistic expression, which flatters the eye, and minimalistic clarity, which guides the eye. It is a question of balance and weighting. A luxurious porcelain manufacturer like Rosenthal is not a machine builder like MBO, not a dental practice like DR.W and not an awareness campaign like Headache Hurts.

What topic do you have in mind? Let’s talk about it.

SPECTRUM

BRANDS

Corporate Identity & Design
Creative Development
Campaigns & Storytelling

STRATEGY

Product & Identity
Messages & Media
Employer Branding

MEDIA

Analog & Digital Media
Motion Graphics
Spatial Communication

DESIGN

Logos & Fonts
Icons & Infografics
Poster & Merch

FREQUENTLY
ASKED
QUESTIONS

Objective

Process

Benefit

Design is most effective when the external impression reflects the internal attitude of the company.

One of my mandates is to collaborate with leadership, sales, marketing and HR teams to formulate core company goals into a concise idea that forms the communication design framework.

Design begins with the question: »What problem do we want to solve and what do we expect from the solution?«

Those who copycat others will never be originals. That’s why I place great emphasis on understanding the kind of success that drives you as an active company in the market: to craft a design that radiates that success.

In me, you have a partner who can develop, design and deliver communication.

Working as both consultant and designer, I eliminate information entropy and miscommunication, ensuring that every conceptual nuance of the ideas and strategies we defined together is incorporated directly into the concept, design process and media production without losses in translation.