SPACING MATTERS

To a new product design student, the first typography lectures can seem like a presentation on oriental martial arts held in Hebrew. Working with typefaces is perceived as life-less, when compared to 3D constructs and animations. The general assumption that the field won’t affect one’s later professional life tends to leave the lecturer gazing into a room of apathetic eyes. If you then start talking about apertures and small caps, question-marks starting popping up everywhere atop the half-fallen eyelids.

After all, good typography has character.

The prospective product designers studying at HfG Schwäbisch Gmünd in 2012/13 were given the task to design a "Spationator". In the following semester the students were given the task to develop some kind of type-game. The result was a diverse series of astonishing responses to the task, which were displayed at the semester fair and subsequently garnered much interest amongst the visitors. However, the real success was that the objects have cured the students of their aversion to the "black art", taught them the joy of handcraft, and in some cases even instilled a whole new kind of zeal for the field.

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