SMART TOUCH

At IFA 2011, Siemens presented a side-by-side refrigerator with the latest generation of high-resolution TFT display. The interface concept for TFT control module was developed in close collaboration with the design department of Bosch and Siemens Home Appliances Group.

The communication idea of the Siemens interface “smoother than light” was the basis for our graphic design at MHDK [designstudio co-founded by Rafael Bernardo in 2009]. In addition, functions are “staged” that support a set of icons with a distinctive set of functions. For the “storage guide” for example, the interface tells you which foods are in which “cold regions” of the refrigerator to promote the longest shelf life possible and have been promoted by the food photographer Stefan Randlkofer. [2011]

SMOOTHER
THAN
LIGHT

SIEMENS
B/S/H

INTERFACE
DESIGN

STRATEGY&
CREATION

PROJECT
OVERVIEW