Who believes to be something
has ceased to become something.

Rosenthal is a company rich in tradition, which has been synonymous with high-end living- and dining-culture products since 1879. Once a simple porcelain producer in Selb, it is now a world market leader that not only encompasses several leading brands (Versace, Sambonet, Thomas, Hutschenreuther) but also offers a staggering selection of original products, ranging from plates and glasses to interior design products and accessories like vases, light fixtures, tables and seating furniture.

In celebration of the 100 year jubilee of the entrepreneurial visionary Philip Rosenthal, MHDK [designstudio co-founded by Rafael Bernardo in 2009] was tasked with the design of an anniversary magazine, which was realized as an oversize hard-cover book in a gold-paper sleeve. In addition to three additional special colours, a vibrant Happy Birthday clacker and shortened pages, it features a multi-page picture-series shot by Berlin fashion-photographer Joachim Baldauf that enriches the magazine’s vivacity. A limited special-edition for select special friends of the house was adorned with a titanium-gold porcelain plate that seems to magically stick to the cover. [2015/2016]

 

AWARDS
— RED DOT GRAND PRIX 2016
— IF GOLD 2017
— GERMAN DESIGN AWARD SPECIAL 2017

 

Gold
NEVER
gets
oLd

Rosenthal
Anniversary

Editorial
Design

STRATEGY&
CREATION

PROJECT
OVERVIEW