BE
WATER
MY
FRIEND


CREATIVE
JOURNEY

Rafael Bernardo’s creative journey »be water my friend« started as a motivational quote* leading to a creative output of a 100-paged BLACK AND WHITE monograph, a Live-feature by a renowned design-software-company, contributions at CREATiVE festivals, collectibles like lazer-engraved water bottles and a four week EXHIBITION.

Inspired by the methaphoric quality of water as a holistic energy-system, which instantly reacts to influences by transforming its own characteristic, Rafael Bernardo distilled his professional learnings and developed the »be water methodology« to systemize creative processes and define the qualities of EACH phase to push the PROCESS OF »substance › potential › execution«. A tool inspired by nature’s smartness to not only be beautiful, but also be very effIcient.

 

*
BRUCE LEE
1971

Empty your mind, be formless. Shapeless, like water.
Now you put water into a cup, it becomes the cup.
You put water into a bottle, it becomes the bottle.
You put it in a teapot, it becomes the teapot.
Now, water can flow or it can crash. Be water, my friend.

 

BWMF
RESEARCH

Methodology
Keynotes & Workshops

BWMF
PROJECTS

100FOR10
Adobe Live-Session
RBBC Corporate Design
RBBC Website
Bottle "be water my friend"
Contribution Forward Festival
Contribution 5000Zimmer

WE BELIEVE
IN WATER
MY FRIEND

THE FLOW OF
TRANSFORMATION