RAFAEL BERNARDO is run by the same-named German-Brazilian typographer and communication DESIGNER.
Besides working on commissioned projects in the field of branding communication, Rafael Bernardo initiated a creative JOuRNEY »be water my friend«, which started as a motivational quote DURING THE TIME BUILDING UP HIS SECOND DESIGNSTUDIO, resulted into THE creative output of a 100-paged monograph, a live-feature by an international design-software company, contributions for festivals, some nice collectibles like the lazer-engraved water bottles AND a 4 week solo-exhibition in munich.
INSPIRED BY THE METAPHORIC QUALITY OF »be water my friend«, WHICH ALLOWs A VERSATILE INTERPRETATION OF HOW THINGS CAN EVOLVE AND HOW INFLUENCES ARE CONNECTED IN CIRCULAR PROCESS, RAFAEL BERNARDO DISTILLED HIS CREATIVE AND PROFESSIONAL LEARNINGS AND DEVELOPED THE »be water METHODOLOGY«. A TOOL that can be applied TO ANALYZE creative, personal and TEAM POTENTIALS IN ORDER TO shape HIGH-PERFORMANCE STRUCTURES INSPIRED BY THE SMARTNESS OF NATURE’S PRINCIPLE NOT ONLY TO BE BEAUTIFUL, BUT ALSO EFFICIENT.
RAFAEL BERNARDO lived in the Caribbean, the US and the Netherlands, graduated from HfG Schwäbisch Gmünd Germany, where he came back years later to teach, started his professional career in Stuttgart, working on the customer magazine of a luxury automotive company near by, got hired by a corporate design agency in Munich, which relaunched the corporate design for a big aviation brand, opened and ran his first design studio, won international design awards for his work, decided to drop out OF HIS STUDIO AFTER SEVEN YEARS TO WORK under his own LABEL.