ONE

SIX
QUESTIONS

PURPOSE OF
A PROJECT

FORM FOLLOWS CONTEXT
To understand the purpose of a project in its context, we like to begin by asking six simple questions until we find the core-inspiration (central connecting point) to lead us through the design-process, just like a star giving orientation on open sea.

I who
II what
III where
IV when
how
VI why

TWO

TWELFE
STEPS

STEPS AND
JOURNEY

WORK IN PROGRESS
To balance project expectations and economic possibilities, we adjust the intensity of project-phases from small to medium, large, extra large and supersize. 

01 initiate
02 unite
03 experiment
04 imagine
05 define
06 prototype
07 elaborate
08 consolidate
09 overview
10 navigate
11 perform
12 inspire

THREE

ONE
CYCLE

MOTIVATION
AND SPIRIT

PERFORM TO INSPIRE
To create momentum for our clients, we set our focus on their motivation to play the game and filter the essence to transform it (media channels) into waves of collective fascination for the brand, the product, the service, the team and the work.

A work hard play hard
B change happens for a reason
C the time is now
D be water my friend

FACTS&
INFOS

ABOUT
THE STUDIO