PROVIDE
SUBSTANCE

FORM FOLLOWS
CONTEXT

PURPOSE AND
OBJECTIVES

01. SIX QUESTIONS
To understand the purpose of a project in its context, we like to begin by asking six simple questions until we find the core-inspiration (central connecting point) to lead us through the design-process, just like a star giving orientation on open sea.

I who
II what
III where
IV when
how
VI why

ACTIVATE
POTENTIALS

WORK IS
PROGRESS

CREATIVE
CYCLE

02. TWELFE STEPS
To balance project expectations and economic possibilities, we adjust the intensity of project-phases from small to medium, large, extra large and supersize. 

01 initiate
02 unite
03 analyse
04 imagine
05 define
06 prototype
07 elaborate
08 consolidate
09 overview
10 navigate
11 perform
12 inspire

MASTER
EXECUTION

PERFORM TO
INSPIRE

MOTIVATION AND
INSPIRATION

03. ONE MINDSET
To create momentum for our clients, we set our focus on their motivation to play the game and filter the essence to transform it into waves of collective fascination for the brand, the product, the service, the team and the consumer.

A work hard play hard
B change happens for a reason
C the time is now
D be water my friend

WE BELIEVE
IN WATER
MY FRIEND

THE FLOW OF
TRANSFORMATION