BEHIND THE SCENES
RAFAEL BERNARDO is a German-Brazilian typographer and communication designer running the same named designstudio for branding communication.
BE WATER MY FRIEND
Rafael Bernardo initiated a creative journey »be water my friend«, which started as a motivational quote during the time of building up his second designstudio, resulted into the creative output of a 100-paged monograph, a live-feature by an international design-software company, contributions for festivals, some nice collectibles like the lazer-engraved water bottles and a 4 week solo-exhibition in munich. Inspired by the methaphoric quality of „be water my friend“ (Bruce Lee, Lost Interview, 1971), which allows a versatile interpretation of the evolution of things and helps to define qualities that contribute to the circular process of creation in specific phases, Rafael Bernardo distilled his professional learnings and developed the »be water methodology«. A tool that can be applied to analyze creative, personal and team potentials in order shape performance-driven structures inspired by the smartness of nature to not only be beautiful, but also be efficient.
Rafael Bernardo grew up in the Caribbean, lived in California, visited the Royal Academy of Arts in The Hague, graduated from HfG Schwäbisch Gmünd Germany, where he came back years later to teach, started his professional career in Stuttgart, working on the customer magazine of a luxury automotive company near by, got hired by a corporate design agency in Munich, which relaunched the corporate design for a big aviation brand, teamed up to found his first design studio, won international design awards with it, decided to leave the company and started to work under his own label in 2017.